When you’re looking for quality content for your website, it can be tempting to do all the writing yourself, after all, hiring a content writer is expensive! But if you’re planning on writing for a website, there are a number of things you need to know – it’s not as simple as it seems.
Break it down
Research into browsing habits has shown that people tend to skim rather than read when visiting websites. For this reason, long chunks of text clumped together are often ignored. It’s best to make a web page as visually appealing as possible, so think bullet point lists, sub-headings and pictures. Smaller paragraphs of text and catchy headlines draw visitors in and keep them hooked.
Of course, as any SEO company will tell you, optimizing your website’s ranking is all about using keywords – they’re essential! Think about the words people would use when searching for your product or services, and narrow this down to 5-10 key words or strings. Aim to include your keywords around 1-3 times per 100 words of text, and modify them if necessary, so that your writing sounds more natural. If you’re struggling with this, hiring a professional SEO company to help could be the answer!
Catchy and current
Not only does your website content have to be catchy, drawing users in and making sure they want to keep reading, but it also needs to be current – expect to update your content on a regular basis. Websites with current and engaging content rank higher on Google, so you will notice a difference in the amount of traffic your site receives.
As you can see, writing for the web is not quite as easy as you might think. If you’re planning to do it yourself, invest in a couple of books and do some reading first, or hire a professional content writer to do it for you!